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June 16, 2023
Marketing Tips: Tradeshow 101
In my almost three years working as a marketing coordinator in the aftermarket, I’ve had my fair share of experience coordinating tradeshows all around the USMCA! I’ve compiled some of my favorite advice to make the fast-paced tradeshow set-up process a little less hectic. Read more for some ideas on making tradeshow set up a successful experience for your team.
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February 17, 2023
YANG Wants You to Get Involved!
It’s been a wild Q3, filled with meet-ups, YANG Professional Series and the induction of our new council members! With all this action, it can be hard to keep up with why YANG exists. We thought it might be good to take the time to remind our members why we are here.
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February 9, 2023
I Get a Little Better Each Day: Defining Your Personal Mission Statement
Any professional, but certainly those navigating the early years of their careers, can benefit from authoring a personal mission statement: a foundational element that guides day-to-day decisions while shaping long-term trajectories. Your company probably has a mission statement and perhaps an accompanying vision statement and value system.
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February 3, 2023
Mentor Spotlight: So You've Been There, Too?
YANG council member, Kenny Bridges, participated in this summer’s YANG Mentorship Pilot Program under the mentorship of Dwayne Myers, owner and managing partner, Dynamic Automotive. Kenny had the chance to speak with Dwayne one-on-one to ask him a few more questions on leadership for this quarter’s mentorship spotlight.
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January 18, 2023
Member Spotlight: Matt Fowler
I believe in YANG because we can make the industry a better place through professional development, leadership and fostering human connection. Not many industries have professional groups that span different industry niches and across different functional areas.
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January 11, 2023
Membership Spotlight: Melissa Petrucelli
I believe in YANG because it offers a unique opportunity to network with peers, participate in leadership development sessions and hear different perspectives across the industry.
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December 20, 2022
Member Spotlight: Joe Delorme
Learn more about YANG member, Joe Delorne, his journey to the YANG community and more!
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December 9, 2022
News and Trends: Right to Repair, Semiconductor Manufacturing, and Electrification
The world moved pretty fast from horse and buggy to automobiles, right? Change happens rapidly in our industry and we must keep up. This section is dedicated to current events that directly impact our industry. Governmental policy changes, aftermarket company structure changes, upcoming industry events and other news should be readily available for our members. To submit an industry topic you’d like to learn more about, contact us at yang@autocare.org.
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July 8, 2022
Mentor Spotlight: Larry Pavey
YANG is strong not only because of member participation, but because we can lean on current leaders in our industry for knowledge and support. The most recent YANG Professional Series webinar exemplified this...
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July 8, 2022
Member Spotlight: Kyle Burns and Stefan Feder
If I am being honest, when I first joined YANG, I had pretty low expectations. I was excited to join a community of my peers who had similar levels of experience as I did, but as far as career growth...
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July 8, 2022
Letter from YANG Chair, Cotter Collins
There are two YANG-related questions that I get all the time. The first being: “How do I get more involved with YANG?” This is the question I like to get the least. Don’t get me wrong, I would love for more people to get involved with YANG, but the problem is it makes my mind go blank...
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April 20, 2022
What Your Repair Shops Are Saying
The YANG Effect newsletter is your quarterly "pit stop" for all things Automotive Aftermarket contributed to and written by under- 40 industry professionals. This issue is the 2022 Spring Edition.
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April 12, 2022
YANG from the Beginning: A Farewell to one of YANG's Founders
We turn to mentors because they’ve been there, they’ve lived it, and they’re a wealth of knowledge. Who better for a YANG member to look to for sage advice than our founding members?
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April 12, 2022
Here's to You! YANG Member Spotlight: Ethan Bregger
In this interview with Ethan Bregger, National Strategic Account Manager at DRiV, Ethan shares his journey in the automotive industry...
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April 8, 2022
5 Things I Learned from YANG’S Professional Development Series with Randy Buller and John R. Washbish
ICYMI, YANG’s newly launched virtual Professional Development Series brought together aftermarket young professionals and industry leaders for an hour-long discussion on current industry issues...
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March 17, 2022
Candid Thoughts from Your Shops - An Interview with Kim Auernheimer, CS Automotive, Owner
Industry Profiles highlight automotive aftermarket award recipients and top talent featured here in exclusive interviews. Our interview today is with Kim Auernheimer, CS Automotive, Owner.
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March 14, 2022
Legislative Update
As future leaders, we need to keep up with legislation to know when to educate (1234yf), when to fight (Right to Repair), and how to discuss what’s next (electrification). Luckily, we have an industry that’s willing to fight for us.
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March 3, 2022
Marketing Tips - I Get a Little Better Each Day
No one ever said marketing was easy or predictable. Given the rise of e-commerce and e-correspondence, we’re in front of our computers more than ever before. Below are 4 tried and tested marketing tools to keep the momentum going in 2022. #NotanAd
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March 2, 2022
Candid Thoughts from Your Shops - An Interview with Bill Nalu, Interstate Auto Care, Owner
Often times, we feel disconnected from the actual end user in the Aftermarket. It’s great to discuss real-world issues and try to come up with solutions, but that is pretty useless if we’re not interacting with our shops to get their ideas.
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February 24, 2022
YANG Member Spotlight - An interview with Tony Mercury, Autoshop Solutions
Tony Mercury grew up with the Lamborghini Countach poster on his wall like many of us born in the 80s.