New Video Showcases High-Tech Career Opportunities in the Automotive Aftermarket Industry
BETHESDA, Md. and RESEARCH TRIANGLE PARK, N.C. – A newly released video is set to influence the way people view careers in the automotive aftermarket industry, emphasizing the cutting-edge technology and innovation that define this dynamic field.
This initiative, a collaboration between the Auto Care Association’s Young Auto Care Network Group (YANG) and MEMA Aftermarket Suppliers' Modern Industry eXpertise (MiX), aims to inspire the next generation of skilled technicians by highlighting the industry's technological advancements and exciting career paths.
The video challenges outdated stereotypes, portraying automotive technicians as professionals at the forefront of innovation. From advanced diagnostics and electric vehicle technology to data-drive solutions, today's automotive aftermarket offers a high-tech, rewarding career for individuals eager to work with the latest advancements in the field.
"This video is a testament to the passion and vision of young professionals in the automotive aftermarket," said Colin Foster, MiX chair. "MiX and YANG members saw the need for a fresh perspective on careers in our industry and both associations collaborated to bring this video to life and help reshape how we attract and inspire future talent."
"The automotive aftermarket is evolving rapidly and this video helps break outdated perceptions by showing the true innovation happening in the industry," said Matt Fowler, chair, YANG. "Careers in the aftermarket offer long-term growth, stability and the chance to work on the latest advancements in vehicle technology. We encourage companies and educators to share this resource and help shape the future workforce."
The video is designed to engage audiences across multiple platforms, making it a powerful tool to attract new talent to the industry. Organizations, educators and industry advocates are encouraged to share it widely to raise awareness and inspire more individuals to explore the vast opportunities within the automotive aftermarket.
Places companies can share the video include, but are not limited to:
- Company websites, especially career and job listing pages;
- Company social media platforms, especially Instagram and TikTok to target younger generations;
- Company email and advertising campaigns;
- At in-person or virtual events;
- With partners at local automotive schools and vocational training centers;
- With partners at local high schools, and
- With HR teams at corporate partners and service centers.
Watch the video on YouTube and use the embed code on a website. To download the video for additional applications, visit autocare.org/technician-recruitment-video or mema.org/automotive-technician-recruiting.
For more information, media inquiries or interview requests, please contact Mary Ieng or Nikki Rankin.