Women in Auto Care Announces 2023 Automotive Communications Awards

November 7, 2023
By Zoi' Holloway


Women in Auto Care Community logo

LAS VEGAS – November 7, 2023 – Women in Auto Care, a community of the Auto Care Association, announced last week the winners of its 2023 Automotive Communications Awards. The awards were presented at the Automotive Aftermarket Products Expo (AAPEX), which took place in Las Vegas. The Automotive Communications Awards annually celebrate the marketing achievements in both business-to-business and business-to-consumer markets of the auto care industry, spanning 32 categories.   

The Automotive Communications Awards annually recognize companies and agencies that provide automotive information to consumers and trade professionals through outstanding advertising, marketing, merchandising and effective public relations. The award submissions are judged, and winners are determined by volunteer members of the Auto Care Association Marketing and Communications Committee, the Automotive Communications Council (ACC) and other volunteer marketing professionals. 

“Women in Auto Care’s Automotive Communications Awards are really a win-win for everyone,” said Jacki Lutz, leadership council member, Women in Auto Care. “If you win, you get an award to bring home and show off your efforts; if you lose, you just supported the scholarship efforts of Women in Auto Care that help diversify our industry. As a career marketer, it is neat to see our industry’s best get awarded for their great work. Thank you to all the companies and teams who participated this year and congratulations to all of this year’s winners!” 

Money raised from the Automotive Communications Award program helps to directly support the Women in Auto Care Scholarship fund, which helps fuel the future of the industry. This scholarship fund annually awards both cash and tool scholarships to young women enrolled in post-secondary automotive programs. 

The year’s Business-to-Business winners: 

Category: App for a Mobile Device 
Company: Plews & Edelmann 
Submission: Elite Sales App 

Category: Use of Video - General Market/Special Interest
Company: Robert Bosch
Submission: Reputation is EVERYTHING Campaign 

Category: Article/Blog/Content Piece (General Market/Special Interest)
Company: Mevotech
Submission: Mevotech Blog 

Category: Article/Blog/Content Piece
Company: NAPA Auto Care
Submission: Tech’s Edge Newsletters 

Category: Newsletter 
Company: Standard Motor Products
Submission: SMP Connection 

Category: Training Communications
Company: Gabriel Ride Control
Submission: Gabriel Spring Training Event, Video-based Training Program & Field Training 

Category: Best 360 Degree Marketing Campaign
Company: Robert Bosch
Submission: Bosch Diagnostics - ADAS Campaign 

Category: Best Ad Campaign to Technician/Repair Audience
Company: Robert Bosch
Submission: Bosch Diagnostics - ADAS Campaign 

Category: Best Campaign Embracing Diversity, Equity, and Inclusion
Company: RepairPal
Submission: Coffee with Kathleen featuring Christopher Lovelady 

Category: Logo Design Usage
Company: dott.(r) and LetterShop
Submission: Driving “Diversity of Thought” 

Category: Packaging
Company: NAPA Auto Care
Submission: NAPA Auto Care Gold Certified Kit 

Category: Promotional Goods, Gear, Marketing and Collateral
Company: BCA Bearings by NTN/Bower Bearings by NTN
Submission: BCA/Bower Summer Cruisin’ Promotion 

Category: Social Media Campaign
Company: MOTOR Information Systems
Submission: Employee Recruitment for Diversity 

Category: Trade Show
Company: Advance Auto Parts
Submission: ‘Experience the Difference’- Advance Professional Booth Exhibit 

Category: Special Promotion and/or Promotional Event
Company: Gabriel Ride Control
Submission: Gabriel Spring Training Event 

Category: Use of a Video
Company: DRiV, Inc.
Submission: MOOG® High Utilization Hub Assemblies Video 

Category: Website
Company: Mevotech 
Submission: Mevotech Website 

The year’s Business-to-Consumer winners: 

Category: Best Website (Independent Repair Shops)
Company: Autoshop Solutions 
Submission: Euro Clinic Website 

Category: Media Outreach to Female Audience
Company: AutoZone, Inc. & Havas Annex Chicago 
Submission: The Car Mom 

Category: Media Outreach to Non-English-Speaking Audiences
Company: DRiV, Inc. 
Submission: MOOG® Street Sheet in Spanish 

Category: Article/Blog/Content Piece
Company: DRiV, Inc. 
Submission: Can You Drive with a Blown Head Gasket? 

Category: Consumer/Community Event
Company: Reno Sparks NAPA Elite Business Development Group- Shari Pheasant   
Submission: NAPA Day at the Discovery 

Category: Digital Display Ad
Company: Armorlite and MBE Group
Submission: “Tough As” Campaign 

Category: Repair Facility/Store Customer Promotion
Company: Advance Auto Parts 
Submission: TechNet Brakes for Breasts 

Category: Video
Company: AutoZone, Inc. & Havas Annex Chicago 
Submission: How to Prevent Catalytic Converter Theft 

Category: Best 360 Degree Marketing Campaign
Company: Robert Bosch 
Submission: Night Vision Has Evolved: Wiper Campaign 

Category: Best Campaign Embracing Diversity, Equity and Inclusion
Company: Advance Auto Parts 
Submission: Advance GOES BLUE for Autism Awareness 

Category: Co-op Advertising (Repair Shop partnered with Mfg/Dist)
Company: Reno Sparks NAPA Elite Business Development Group- Shari Pheasant  Submission: NAPA Auto Care Center at the Discovery 

Category: Direct Mail Piece, Brochure, Booklet, Handout
Company: Dorman Products 
Submission: OE Fix Guide Vol. 4 

Category: Radio or Podcast
Company: AutoZone, Inc. & Havas Annex Chicago 
Submission: Interrupted Jingle 

Category: Social Media Campaign
Company: AutoZone, Inc. & Havas Annex Chicago 
Submission: How-To Cutdowns 

Category: Print Ad
Company: Champion Auto/Conceptual Minds 
Submission: Best Automotive Print Ad 2023 

For more information about the Automotive Communications Awards, visit the Women in Auto Care webpage or email Missy Stephens, community engagement manager, Women in Auto Care, at missy.stephens@autocare.org