Upcoming Webinar: How to Use Vehicles Miles Traveled Data to Better Your Bottom Line in 2022
By Camille Sheehan
BETHESDA, Md. – November 30, 2021 – The Auto Care Association will host a webinar this Thursday, Dec. 2, from 2 p.m. – 3 p.m. ET, on Vehicle Miles Traveled data and the insights that can be derived from detailed mileage data. This webinar will be presented by the association’s strategic partner IHS Markit. Vehicle Miles Traveled (VMT) data has been respected for years as a key indicator of aftermarket opportunities.
Historically, planning has been limited to directional indicators but now aftermarket businesses can leverage more detailed insights on geographic differences as well as vehicle differences to more effectively take advantage of aftermarket opportunities.
This webinar will demonstrate how VMT data can help aftermarket organizations to:
- Plan inventory levels based on how vehicles accumulate mileage;
- Gain insight on vehicle maintenance cycles;
- Understand how and when people use their vehicles; and
- Better understand the lifecycle of vehicles.
Todd Campau, associate director, aftermarket solutions, IHS Markit, will review the available mileage data and demonstrate some of the insights that can be derived from detailed mileage data.
Registration is open to all auto care industry professionals. Visit the autocare.org website to register. Attendees unable to view the live webinar can still register to receive a link to the recording after the webinar has concluded.