Women in Auto Care Announces 2020 Automotive Communications Award Winners

BETHESDA, Md. – November 2, 2020 – Women in Auto Care, a community of the Auto Care Association, today announced the 2020 Automotive Communications Award winners. The Automotive Communications Awards annually celebrate the communication and marketing achievements across 35 categories in both business-to-business and business-to-consumer markets throughout the auto care industry. New in 2020, the award submissions were judged and winners determined by volunteer members of the Auto Care Association Marketing and Communications Committee and the Automotive Communications Council (ACC).

“The use of effective marketing and communications is more important now than ever,” said Jacki Lutz, committee member, Women in Auto Care. “It is so vital that we recognize the companies communicating effectively in order to show the impact that good marketing can have on the industry. Winning these awards means these companies are doing something right that we can all learn from. Congratulations to the winners and keep up the good work!”

The award winners will be formally recognized tomorrow as part of the Women in Auto Care Awards Ceremony during the Virtual AAPEX Experience and throughout the year during Women in Auto Care events.

A portion of the proceeds from each award submission this year goes towards providing scholarships to women entering the automotive aftermarket industry.

The 2020 Automotive Communications Award winners are:

Business-to-Business Categories and Winners:

• Category: Best Ad Campaign to Distribution/ Retail Audience
  Company: Continental
  Submission: Continental Autodiagnos Ad Campaign
  
  
• Category: Best Ad Campaign to Technician/Repair Audience
  Company: DRiV, Inc.
  Submission: Walker Way Campaign
  
  
• Category: Best Ad (to Either Distribution/ Retail or Technician/ Repair Audience)
  Company: Raybestos
  Submission: Ultimate Stopping Power Ad
  
  
• Category: Training Communications
  Company: DRiV, Inc.
  Submission: Garage Gurus Mobile Automotive Training Center
  
  
• Category: Article/ Blog/ Content Piece – Technical
  Company: DRiV, Inc.
  Submission: Monroe Conversion Kit Servicegram
  
  
• Category: Article/ Blog/ Content Piece -  General Market/Special Interest
  Company: EasyCare
  Submission: EasyCare Dealer Blog
  
  
• Category: Newsletter
  Company: DRiV, Inc.
  Submission: Customer Specific Monthly Newsletters
  
  
• Category: Logo Design/ Usage
  Company: GWC
  Submission: GWC Logo
  
  
• Category: Website
  Company: ADVICS/ MBE Group
  Submission: ADVICS Website
  
  
• Category: Promotional Goods, Gear, Marketing Collateral
  Company: Snap-On Tools/ Traction Factory        
  Submission: Tiny Ratchet
  
  
• Category: Special Promotion and/or Promotional Event
  Company: NAPA AutoCare
  Submission: NAPA AutoCare Virtual Conference
  
  
• Category: Trade Show Booth
  Company: Brake Parts Inc/ Raybestos
  Submission: Brake Parts Inc AAPEX Booth
  
  
• Category: Best App for Mobile Device
  Company: KYB
  Submission: 3 Minute Mile Road Test App
  
  
• Category: Use of Video – Technical
  Company: DRiV, Inc.
  Submission: Fel-Pro PermaDryPlus Technology Animation
  
  
• Category: Use of Video - General Market/Special Interest
  Company: Snap-On Tools/ Traction Factory        
  Submission: Kick-Off Anthem
  
  
• Category: Best 360-Degree Marketing Campaign
  Company: DRiV, Inc.
  Submission: MOOG Problem Solver Technologies Campaign

Business-to-Consumer Categories and Winners:

• Category: Television Commercial(s)
  Company: AutoNetTV Media, Inc.
  Submission: TV Commercial Templates
  
  
• Category: Print Ad
  Company: Pep Boys Marketing Team
  Submission: Fleet Ad
  
  
• Category: Digital Display Ad
  Company: AutoNetTV Media, Inc.
  Submission: Digital Display Ads
  
  
• Category: Direct Mail Piece, Brochure, Booklets, Handout
  Company: AutoNetTV Media, Inc.
  Submission: Evergreen Car Care Brochure
  
  
• Category: Article/ Blog/ Content Piece 
  Company: DRiV, Inc.
  Submission: Wagner Brake Pad Buying Guide
  
  
• Category: Video
  Company: Topel's Service Center
  Submission: In This Together
  
  
• Category: Repair Facility/ Store Customer Promotion
  Company: NAPA AutoCare         
  Submission: First Responders Oil Change Offer
  
  
• Category: Consumer/ Community event
  Company: Pep Boys Marketing Team
  Submission: Keys to Progress
  
  
• Category: Best Billboard
  Company: Pep Boys Marketing Team
  Submission: Red Door
  
  
• Category: Website
  Company: DRiV, Inc.
  Submission: All-New Garagegurus.tech Site and LMS System
  
  
• Category: Website (Specifically for Independent Repair Shops)
  Company: NAPA AutoCare         
  Submission: NAPA AutoCare Website for Consumers
  
  
• Category: Social Media Campaign
  Company: Pep Boys Marketing Team
  Submission: Tech of the Year
  
  
• Category: Social Media Campaign (Specifically for Independent Repair Shops)
  Company: Robert Bosch LLC
  Submission: Social Media Campaign for Independent Repair Shops
  
  
• Category: Media Outreach to Non-English Speaking Audiences
  Company: Bosch + Bailey Lauerman
  Submission: No Rain Checks Wiper Campaign
  
  
• Category: Radio or Podcast
  Company: Pep Boys Marketing Team
  Submission: Reconnect Radio
  
  
• Category: Outreach to Female Audience
  Company: Ziebart International Corporation
  Submission: Z-Moms Campaign
  
  
• Category: Co-Op Advertising (Repair Shop Partnered with Manufacturer/ Distributor to Market)
  Company: Pep Boys Marketing Team
  Submission: Summer Road Trip Campaign
  
  
• Category: Merchandising (Point of Purchase, Displays, On/Off Shelf Merchandising)
  Company: NAPA AutoCare
  Submission: NAPA Believes in ALL Heroes Shirts
  
  
• Category: Best 360-Degree Marketing Campaign
  Company: Bosch + Bailey Lauerman
  Submission: No Rain Checks Wiper Campaign

For more information, visit the website at the Women in Auto Care webpage or email Jessica Finnerty, staff liaison, at jessica.finnerty@autocare.org.