Sam Russo

With nearly two decades of experience in the automotive industry, Sam Russo has forged a career defined by creativity, adaptability, and a relentless passion for progress. Starting with a Bachelor’s in Fine Arts, her journey shifted gears through race events, field marketing, and eventually into the world of data and technology, earning a Master’s in IT along the way. Over eight years were dedicated to fine-tuning product data orchestration for major retailers, manufacturers, and global third-party providers, solidifying her reputation as a visionary leader in the space.

Now, as Head of Industry for Automotive & Heavy-Duty at Pivotree, Sam leads transformative initiatives that empower suppliers, retailers, and end users to reimagine how they access and utilize data. Her expertise is further backed by certifications in multiple Master Data Management (MDM) solutions, making her a trusted advisor on technology-driven solutions that simplify complex challenges. A committed advocate for the industry, Sam serves on the Auto Care Association's Technology Standards Committee and the Automotive Content Professionals Network (ACPN) Committee, where she helps shape the future of industry standards and data innovation.

Beyond work, Sam is a dynamic force in all aspects of her life. She and her husband partner in running Speed Foundry of Roswell, a high-performance automotive shop, and together, they share the joy of raising their adventurous 8-year-old daughter. Whether she’s leading pivotal conversations in the industry or unwinding in the kitchen with a creative new recipe, Sam brings her signature mix of passion, precision, and forward-thinking vision to everything she does.