Brand Table
The Brand Table serves as the aftermarket brand identification database and is used in conjunction with the Aftermarket Catalog Exchange Standard (ACES®), Product Information Exchange Standard (PIESTM) and Internet Parts Ordering (IPOTM) data standards.
To promote communication efficiency in the industry, the brand table was developed by the Auto Care Association. The Brand Table contains parent company names, brands, and sub-brands, all stored in a coded manner.
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Book NowThe industry use of the Brand Table promotes increased speed to market for manufacturers and their trading partners who use the ACES®, PIESTM and IPOTM data standards, as it makes it easier to compile and display product content for web catalogs, websites and internal systems.
20,000+
brands
Additionally, it reduces excessive data management and mapping throughout the industry and reduces errors in the representation of brands.
Why use Brand Table?
Increased speed to market. Using coded Brand Names from the Brand Table enables trading partners to load content faster, promoting faster speeds to market and increased sales.
More sophisticated data management opportunities. Coded qualifiers enable simplified data mapping between different sources. Increased mapping accuracy promotes better product management decisions.
Learn more about
The Brand Table documentation found below is the latest version of the database documentation. This version, and all versions, are designed and maintained by the industry, for the industry, through industry workgroups and the guidance of the
Technology Standards Committee (TSC).
Data Rules and Policies
Note: Our documentation is available to the public. To view and download documentation, please sign-in with your autocare.org login information to the Auto Care Digital Hub. If you do not have a login, please create an account.
There are multiple ways to get involved in the development and management of the Aftermarket Catalog Exchange Standard (ACES® ) and Product Information Exchange Standard (PIES™) data standards, as well as their supporting relational databases.
This platform allows users to both manage and download the Aftermarket Catalog Exchange Standard (ACES® ) and Product Information Exchange Standard (PIES™ ) supporting relational databases. This includes submitting change requests to the current databases to modify existing records, remove and/or add new records.
Additionally, the platform allows users to access different events related to the data standards, including workgroups, trainings, webinars and conferences.
Access to the VIP site does require users to create an account. To create an account, please visit autocarevip.com and follow the instructions on the landing page.
Access to the VIP site does not require a paid subscription. However, access to certain products within the VIP site will require an active paid subscription.
Auto Care Association provides ACES® and PIESTM self-paced eLearning courses to help users gain a better understanding of what the ACES® and PIESTM data standards are.
To learn more and see what courses are currently offered, visit the Auto Care eLearning Platform.
The Automotive Content Professionals Network (ACPN), a community of the Auto Care Association, is a professional network with 400+ individual members employed in the automotive industry. It is the only community devoted exclusively to the education and professional development needs of the automotive content management professional.
ACPN serves as the leader in content management and related activities; promotes industry technology standards; and provides a forum for discussing and promoting best practices within the automotive industry all of which will culminate in their annual Knowledge Exchange conference.
Download
The Brand Table and all other ACES® and PIESTM data standards supporting relational databases, can be managed and downloaded through the Auto Care Vehicle Information Portal (VIP).
The VIP platform allows users to view the contents of the Brand Table, submit changes to existing records, request new records, as well as download the published database.
Publication Cycle (New Database Content Updates):
- Daily (Manual Downloads - JSON, ASCII)
- Daily (API - JSON)
Release Notes: Click here
Note: Access to the VIP site does not require a paid active subscription. However, access to certain products within the site will require an active paid subscription. To access the VIP site, users are required to create an autocare.org account. Click here to create an account.
Frequently Asked Questions
Users can do all of this by logging* into autocarevip.com. The VIP platform allows users to view the contents of the databases (VCdb, Qdb, PCdb, PAdb, Brand Table), submit changes to existing records, request new records, as well as download the published database.
All change requests are reviewed by the Auto Care Association technology team prior to approving the request. If you need help while in autocarevip.com, navigate to the “Contact Us” button within autocarevip.com.
*Note: Access to the VIP site does not require a paid active subscription. However, access to certain products within the site will require an active paid subscription. To access the VIP site, users are required to create an account. To create an account, please visit Autocarevip.com and follow the instructions on the landing page.
To create and/or receive ACES® xml files, one must subscribe to one of the VCdb packages. Subscribing to the VCdb provides access to the Qdb and PCdb. All three databases are required to create and/or receive ACES® xml files.
To create and/or receive PIES™ xml files, one must subscribe to the PAdb. Subscribing to the PAdb provides access to the PCdb. Both of these database are required to create and/or receive PIES™ xml files.
See our subscriptions page for more pricing and more details!
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