BETHESDA, Md. – January
24, 2018 – HDDA:
Heavy Duty, a community of the Auto Care
Association, announced today during a press conference at Heavy Duty Aftermarket Week (HDAW)
2018 their new strategic plan. Prompted by tremendous industry evolution,
HDDA’s advisory board—which consists of top leaders in the aftermarket such as VIPAR
Heavy Duty, Erie DriveTrain, FleetPride, SKF and more—defined their challenges
in the marketplace and outlined what support the industry needs to fuel the
future of HD.
The resulting strategic plan outlines how HDDA will fuel the
future of HD through four new, focused pillars:
industry efficiency through the development of product data standards.
Heavy Duty is the steward of the current project to expand existing, industry-accepted
product data standards in order to create efficiencies in the heavy duty
aftermarket. Through the normalization and streamlined dissemination of heavy
duty aftermarket product information, manufacturers, data receivers, data users
and customers will be the beneficiaries of more complete product information.
The implementation of product information standards enables the expanded use of
ecommerce, data sharing, in-store software solutions for brick-and-mortar
locations, and more effective business operations to better serve customers.
2. Cultivate market intelligence to enable
members of HDDA: Heavy Duty to make better business decisions.
HDDA: Heavy Duty will invest and
partner in market intelligence that informs the heavy duty aftermarket supply
chain of the trends and product category information necessary to foster,
validate and develop better business strategies for aftermarket industry
growth. Intelligence trends identifying economic issues, vehicles in operation
and other topics that are key indicators for the health of the heavy duty
aftermarket will be identified and made available to HDDA members.
Additionally, to address product issues such as inventory, replacement rates,
category growth, and product expansion and contraction decisions, market
intelligence disseminated by the association for the heavy duty aftermarket
will focus on product category opportunities.
3. Develop workforce education programs to
ensure the long-term growth and viability of the industry.
HDDA: Heavy Duty will implement
and promote curriculum to educate the existing heavy duty aftermarket industry
workforce to increase retention of talented and dedicated employees. Training
on industry trends—including all aspects of technology, along with beneficial
management training and tools—will be geared to the personal and professional
growth of the highly-skilled, customer-facing staff already embedded in the
independent heavy duty aftermarket.
4. Advocate for the independent heavy duty
HDDA: Heavy Duty recognizes the
awareness and influence of the heavy duty aftermarket is central to its
competitiveness, profitability and advancement. The protection and promotion of
the industry must be addressed with myriad audiences, both internal and
external. HDDA will continue to be the only association championing the voice
of the full supply chain of the independent heavy duty aftermarket on
legislative and regulatory issues to local, state and federal policymakers. The
association will develop a full marketing and communications strategy to
connect the industry with influencers and news outlets to establish the
independent heavy duty aftermarket as an economic driver, and to grow the
financial strength and business opportunities for the organizations that make
up its supply chain.
“We’re interested in being the pioneers of the development
of these HD-specific programs with the help of the industry,” said Bill Hanvey,
president and CEO, Auto Care Association. “HD asked, we listened. In the end,
we’re here to help the industry prove success in terms of time saving,
efficiency and increased margins through these programs.”
View the video replay of the press conference here
. For questions, or to get involved in the
development of the standards by participating as a subject matter expert, email
Sheila Andrews, director, heavy duty programs, Auto Care Association, at firstname.lastname@example.org