Auto Care Association Announces Upcoming Webinars Covering E-Commerce and Consumer Insights

Posted by Auto Care News on October 11, 2017

BETHESDA, Md. – Oct. 11, 2017 – The Auto Care Association today announced its schedule of upcoming webinars in October.


On October 19th at 1 p.m. EDT, interested attendees can join the one-hour teleforum series hosted by the Auto Care Association’s Manufacturers’ Representatives Council titled, “The E-Commerce Effect: Where Are Your Customers Shopping? This teleforum will address several topics within the current state of e-commerce and where it’s headed, including:

  • The impact of e-commerce on retail categories and its potential threat for auto parts
  • The effects of online shopping on brick-and-mortar auto retailers
  • The changing expectations of customers on product delivery time
  • The key drivers behind customers shifting to e-commerce

The teleforum, moderated by Marc Pappas VP, Data Services and E-Commerce, Federal Auto Parts, will feature panelists Malcolm Davidow, Partner, Schwartz Advisors; Tom Frey, VP Information and Technology, Automotive Distribution Network and Curtis “Andy” Massoll, President, Curt’s Service Center.

For more information about the “E-Commerce Effect: Where Are Your Customers Shopping?” webinar and to sign up today, click here or contact Lia Zegeye at lia.zegeye@autocare.org

On October 20th at 2 p.m. EDT, the Auto Care Association will feature a webinar titled, Ground Signal: Insights for the Modern Brand on consumer insights and customer experiences presented by Ground Signal, a location-based audience research company. 

The webinar, presented by Ground Signal Chief Strategy Officer Melki Ko, will focus on the value of capturing customers’ social experiences and data to help brands better understand their online and offline behaviors.

For more information about the “Ground Signal: Insights for the Modern Brand” webinar and to sign up today, click here or contact Stacey Miller at stacey.miller@autocare.org

Registrants who cannot attend the webinars live will be sent a recording after the webinar has concluded.